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Amira Hassan (Arabic: أميرة حسان; born c. 1984), professionally known as Amira Al Dahab (Arabic: أميرة الدهب, meaning “Princess of Gold”), is an Egyptian entrepreneur, architectural engineer, and social media influencer specializing in luxury gold jewelry design and retail. She gained prominence in the Arab world for her innovative approach to gold investment and craftsmanship, blending traditional Egyptian artistry with modern digital marketing. In November 2025, Hassan became the center of a high-profile digital controversy involving a fabricated explicit video, highlighting issues of online harassment and AI-generated deepfakes.

Early life and education

Amira Hassan was born in Cairo, Egypt, around 1984, making her approximately 41 years old as of 2025. Raised in a middle-class family with a keen interest in design and aesthetics, she pursued higher education in architecture, graduating from a reputable Egyptian university in the early 2000s. Her architectural background provided a strong foundation in spatial design and material science, skills she later applied to her jewelry ventures. Little is publicly known about her personal life prior to her business career, as Hassan has maintained a low profile regarding family matters, focusing instead on her professional persona as a self-made businesswoman.

During her university years, Hassan developed a passion for gold craftsmanship, influenced by Egypt’s rich history of jewelry-making dating back to ancient Pharaonic eras. She interned at local design firms, where she honed her skills in CAD software and sustainable material use—expertise that would define her later innovations in eco-friendly gold pieces.

Career

Transition to jewelry entrepreneurship

Hassan’s professional journey began in architecture, where she worked on residential and commercial projects in Cairo for over a decade. However, by 2019, she grew disillusioned with the field’s bureaucratic constraints and sought a more creative outlet. In 2020, amid the global COVID-19 pandemic, Hassan pivoted to entrepreneurship, launching her gold jewelry brand under the moniker “Amira Al Dahab.” This move was timely, as remote work and e-commerce surged, allowing her to build an online presence rapidly.

Her brand specializes in 21-karat and 18-karat gold pieces, emphasizing bespoke designs inspired by Egyptian motifs like lotus flowers, scarabs, and hieroglyphs. Hassan’s unique selling point is her educational content: through Instagram, TikTok, and YouTube, she demystifies gold investing, explaining purity grades, market fluctuations, and ethical sourcing. By mid-2025, her social media following exceeded 500,000 across platforms, with videos garnering millions of views. She operates multiple physical stores in upscale Cairo districts like Zamalek and Heliopolis, alongside an e-commerce site shipping across the Arab world.

Business expansion and innovations

Under “Amira Al Dahab,” Hassan expanded into custom commissions for high-profile clients, including Egyptian celebrities and Gulf expatriates. In 2023, she introduced a sustainable line using recycled gold, partnering with local artisans to promote fair-trade practices. This initiative earned her features in regional outlets like Al-Ahram and Vogue Arabia, positioning her as a trailblazer for women in STEM-to-business transitions.

By 2025, her annual revenue was estimated at several million Egyptian pounds, driven by online sales and pop-up events in Dubai and Riyadh. Hassan’s marketing savvy—leveraging short-form videos on gold trends—has made her a go-to expert, often consulted on economic podcasts discussing gold as an inflation hedge amid regional instability.

2025 controversy

In early November 2025, Hassan found herself embroiled in a viral scandal when a purported explicit video surfaced on Telegram channels and X (formerly Twitter), allegedly showing her in compromising positions with an unidentified Gulf businessman. The clip, lasting around 13–18 minutes in various versions, quickly trended under searches like “Amira Al Dahab scandal 2025” and “فيديو أميرة الدهب مع الخليجي,” amassing millions of views and sparking widespread speculation.

Hassan swiftly denied the video’s authenticity, stating on her official Facebook and Instagram accounts that it was entirely fabricated using AI deepfake technology. She described it as a “malicious campaign” orchestrated by competitors envious of her success in the male-dominated jewelry market. On November 16, 2025, she filed a formal complaint with Egypt’s Internet Police Department (Mabahith al-Internet), prompting an investigation into the video’s origins and distributors.

The incident highlighted broader concerns over digital misinformation in the Arab world, with experts noting the video’s hallmarks of AI manipulation, such as unnatural facial syncing and inconsistent lighting. Despite her denials, sensationalist sites proliferated fake “full versions,” exploiting the scandal for traffic. Hassan later thanked the Ministry of Interior for swift action, including content takedowns, in a November 19 post.

As of November 24, 2025, the investigation remains ongoing, with no arrests reported. The controversy temporarily boosted her visibility, leading to a 20% spike in website traffic, though Hassan emphasized the emotional toll in interviews.

Public image and impact

The 2025 scandal polarized public opinion: supporters rallied with #IStandWithAmiraAlDahab, praising her resilience, while critics questioned the jewelry industry’s ethics. On X, semantic searches revealed a mix of solidarity posts and spam links, underscoring the platform’s role in amplifying rumors. Hassan’s response—transparent and legalistic—earned acclaim from women’s rights groups, who cited it as a case study in combating cyberbullying.

Prior to the incident, she was celebrated for empowering young women through workshops on financial literacy via gold investments. Post-scandal, Hassan has advocated for stricter AI regulations in Egypt, speaking at a Cairo tech forum on November 22, 2025.

Personal life

Hassan keeps her private life guarded but has mentioned being unmarried and child-free, channeling her energy into philanthropy, including scholarships for female engineering students. She resides in Cairo and enjoys yoga and travel, often sharing glimpses of Nile cruises on social media.

References

• “Video Of The New Scandal Of Amira Al-Dhahab.” IntroBanka, November 17, 2025.
• “Amira Aldahab (أميرة الدهب) Egyptian Gold Jewelry Business.” Almooms, November 15, 2025.
• “أميرة الدهب تلجأ لمباحث الإنترنت.” Youm7, November 16, 2025.
• “فضيحة أميرة الدهب.” Sixplix, November 18, 2025.
• “فيديو أميرة الدهب مع الخليجي.” SoraLive, November 20, 2025.
• Various X posts from semantic search on “Amira Hassan Amira Al Dahab scandal video leak 2025,” accessed November 24, 2025.